INFO

Vestel Ventures Identity

Identity design for technology company Vestel's new initiative Vestel Ventures. (link: Vestel Ventures) Vestel has a universally recognized and very strict brand guidelines, but since this is a new venture, we wanted to create an identity that can adopt and also be recognized on its own and relate to the young demographic. The logo is created by the constant motion of 2 V's multiplying and rotating around each other, expanding out of the Vestel brand. First created in After Effects, the animation inspired us to not limit the logo to only one state of the animation. When used as a logotype, the shapes are masked into the name.

Vestel Ventures Identity
identity design