INFO

Apartiman

Apartiman's concept, name and identity is an homage to signages of residential buildings from the turn of the 20th century. Apartiman is a real estate project by Segment Insaat, and aims to design and build new residential buildings for the contemporary city human.. The project's first building is named Belkis and is located in Pera, Beyoglu. Since Apartiman is an ongoing project that doesn't have an end date, we wanted the identity to represent the feeling of curiosity, hence the apostrophe at the end of the logotype. We also used the concept of punctuation marks through out the promotional print materials. The catalogue is a 46 page booklet that not only sells the building but also gives in depth information about the building's surrounding neighborhood and its history.

Apartiman
identity design,print,map